Running a lawn care or landscaping business takes more than just great service. If you want more local homeowners and business owners to find you, you need strong visibility. That’s where smart promotion makes all the difference. Not just handing out flyers—though that still works—but using digital tools like Facebook ads, Google search, and even door-to-door outreach.
Whether you’re just starting or trying to grow, effective marketing for a landscape design company can be the key to getting noticed in your community.
With the right strategy, you’ll not only reach more people, you’ll attract the kind of clients who value your work. Let’s take a closer look at how to make that happen.
What Makes Marketing So Important for a Lawn Care Business?
People or your potential customers can’t hire your lawn care company if they don’t know you exist. Marketing helps local homeowners and businesses find you, trust you, and call you. It’s how you grow your customer base and keep your schedule full.
Plus, smart digital marketing helps you get more value from your ad budget by bringing in real results without wasting money.
Where Should You Start Marketing Your Lawn Care Services?
Marketing can feel like a big field to mow—but don’t worry, you don’t have to do it all at once. The best place to start is where your future customers are already looking: online and in their neighborhoods. Let’s break down a few simple ways to get your name out there and bring in more calls.
Facebook and Instagram:
These are great places to post photos or videos of your work. Use a short slogan or tagline to grab attention fast.
Google My Business:
Show up in Google search results when someone types “lawn care near me.” It’s also where you collect customer reviews and show your business profile.
Flyer and Door Hanger Ads:
Flyers still work well when done right. Use a flyer template that includes your services, contact info, and special offers.
Email Campaigns:
Stay connected with current customers and attract new ones with helpful tips, offers, and reminders.
How Can I Make My Lawn Care Advertising More Effective?
Want your lawn care ads to bring in new customers? Let’s look at what makes them stand out and work.
Photos or videos of your work
A before-and-after shot of a freshly mowed lawn says a lot more than words. It shows the quality of your work.
Clear call to action
Say what you want people to do next, like “Call Now,” “Get a Free Quote,” or “Book Your Lawn Cleanup Today.”
Add lawn care slogans and taglines.
A catchy slogan helps people remember your name. Make it fun, friendly, and easy to say.
Use customer reviews
If someone’s happy with your work, ask them to share it. Positive words from real people build trust.
How Can Digital Marketing Help Attract Local Homeowners?
If you want to reach local homeowners who need lawn care, digital marketing is one of the most effective ways to do it. Tools like Google Ads let your business show up right when someone nearby searches for landscaping or lawn mowing—and you only pay when they click.
Facebook ads can also be fine-tuned to target people in your service area, making sure your company stays visible where your customers are already spending time.
Many landscape companies have started seeing real results by using strategies like these. By combining platforms like Google, Facebook, and others in a cohesive approach, businesses are learning how effective and proven digital marketing strategies can truly boost their landscape business, especially when done right.
Don’t overlook the basics, either. Listing your lawn care company on directories like Thumbtack can also make a difference, especially when your info is accurate and easy to find.
What Should I Post Online to Get More Customers?
What Content Works for Lawn Care Facebook and Instagram Pages?
Before-and-after photos: These help clients see the difference your work makes.
Short videos: Show how your team does lawn mowing, fall cleanup, or edging.
Helpful tips: Teach people how to care for their lawn between visits. This builds trust and keeps your business top of mind.
Special offers and deals: Share a limited-time price or bundle. Make it easy for potential clients to see the value.
When I first started my lawn care business in the Heights neighborhood of Houston, Texas, I struggled to find effective ways to reach new customers online. My social media pages didn’t seem to grab attention, and I wasn’t sure what content would help attract more clients.
That’s when I contacted Aquaterra Digital for guidance. They explained that content on Facebook and Instagram needs to be engaging and show potential clients the value of my services.
Aquaterra Digital suggested I post before-and-after photos of my work to highlight the transformation I bring to lawns. They also recommended short videos showcasing my team performing tasks like lawn mowing, fall cleanup, or edging—this helps potential clients visualize the quality of my work in real-time.
Additionally, they advised sharing helpful tips about lawn care that clients could use between visits. This builds trust with the audience and keeps my business top of mind.
Finally, they emphasized the importance of posting special offers and deals, such as limited-time discounts or service bundles. This strategy made it easier for potential customers to see the value of choosing my lawn care services.
Since implementing these strategies, I’ve noticed a significant increase in engagement on my social media, and I’ve gained several new clients in the area.
– Jake, The Heights, Houston
What Kind of Lawn Care Flyers Work Best?
How Should I Design My Flyers and Door Hangers?
Use a flyer template
Canva is a great tool for making flyers look clean and professional. Use bold colors and easy-to-read text.
Include your contact info
Always add your phone number, website, and business profile handle if you’re on Facebook or Instagram.
List your services
Mention lawn mowing, landscaping, fall cleanup, and other options clearly.
Add a call to action
Say what they should do next: “Call today for a free estimate!”
What’s a Good Marketing Strategy for Lawn Care and Landscaping?
How Can I Plan My Marketing Campaigns?
- Plan by season: Promote fall cleanup in autumn, lawn mowing in spring and summer, and trimming or snow removal (if you do that) in winter.
- Use email and direct mail: Combine online and offline methods for better reach. Constant Contact is a helpful email tool if you’re sending updates regularly.
- Track your ad spend: Use a simple dashboard or spreadsheet to check what you spent vs. what you earned. That helps improve ROI.
- Change it up: If one thing isn’t working, try another method. What gets results for one landscaping company might be different for yours.
How Do I Make Sure People Remember My Lawn Care Business?
Here’s how:
Be consistent: Use the same business name, slogan, and logo everywhere. It helps people recognize you faster.
Showcase your lawn care work: Keep posting updates, projects, and happy customer comments. People need to see your ads more than once before they act.
Use word of mouth: Ask happy clients to refer you. You can even offer a discount for bringing in new customers.
Conclusion
You don’t have to be a tech wizard to get your lawn care or landscaping business noticed. With the right marketing tools and a little help from Aquaterra Digital, your lawn care ad campaign can reach the right people at the right time.
Whether it’s a flyer on a door, a Facebook ad, or your Google My Business page, every piece counts when you’re building a successful business.
Call us at (844) 366-0322 or message Aquaterra Digital today and let us help you market your lawn care business. Whether you need help with Facebook ads or email campaigns, we’ve got what you need to grow your local business and attract new customers.
Frequently Asked Questions
1. Do digital ads work for lawn care?
Yes! Online ads like Facebook and Google help you reach local homeowners looking for services. You only pay when people click, so your ad budget can go a long way.
2. Should I still use flyers if I’m running online ads?
Yes—flyers are still great for reaching local homes. You can hang them on doors or hand them out in busy areas, especially when paired with online marketing.
3. How much should I spend on advertising?
Start with a small ad budget and test what works. Keep track of how many new clients you get from each ad, and increase your spend if you’re getting a good return.