Even when the grass stops growing fast and the mowing slows down, your lawn care business shouldn’t take a marketing break. Over the years, we’ve seen how advertising for a lawn care company during the slow season keeps our brand top of mind for local homeowners.
We just do it ourselves—running marketing campaigns, posting on social media platforms, and putting flyers in specific neighborhoods. This kind of advertising for a lawn care company keeps new clients coming and ensures our service area stays familiar with our name.
When other lawn care companies go quiet, we use that quiet time to grow our business. Advertising during the slow season gives small businesses a real advantage in reaching potential customers before spring hits.
How Can Advertising in the Slow Season Help Your Lawn Care Business?
Advertising while things are slow keeps your business in front of potential clients. When spring arrives, people already know your business name and the services you offer.
Brand awareness keeps your lawn care company top of mind. We just installed new Facebook ads and email marketing campaigns, and it helped homeowners remember our service before their first mow of the year.
Lead generation starts before peak season. Running Google ads and sharing posts on social media platforms brings in calls and messages from people who want their lawns ready early.
Marketing efforts stay consistent. A slow season isn’t a reason to pause your marketing campaigns. We schedule posts, flyers, and door hangers to target specific neighborhoods even when the weather is chilly.
What Types of Lawn Care Advertising Work During the Slow Season?
Even if the grass isn’t growing, there are many ways to advertise effectively.
Direct mail marketing brings results.
Sending a flyer or business card to local homeowners reminds them of the services you offer.
Social media marketing keeps your presence alive.
Platforms like Facebook and Instagram are perfect for showing before-and-after photos of past projects and sharing lawn care tips.
Google My Business improves search results.
Updating your business profile with seasonal tips ensures potential customers find you when they search for local lawn care services.
Email marketing nurtures leads.
A short email with a tip or promotion can motivate past clients to schedule early services.
Lawn care flyers and door hangers target neighborhoods
We just dropped flyers in areas we plan to service, and homeowners called us before spring even started.
Why Wait for Busy Season When You Can Grow Your Business Now?
When other landscaping businesses slow down, your advertising has less competition.
Advertising campaigns now mean more attention later. People see your ads and remember your business when the season picks up.
Marketing tools are cheaper during the slow season. Ad budgets stretch further when fewer local businesses compete for the same attention.
You can test new advertising ideas. Slow months are perfect for experimenting with Google ads, lawn care flyers, or small social media campaigns.
Word of mouth builds year-round. We just helped a new client with a small landscaping service, and they referred their neighbors before the busy season even started.
How Do You Keep Your Marketing Effective During Slow Months?
Focus on staying visible and showing value.
Content marketing matters. Posting lawn care tips and updates keeps your audience engaged and positions your business as trustworthy.
Business website and social media profiles need updates. A fresh website and current business profile help you appear in search results for specific keywords.
Email reminders encourage bookings. A friendly message about preparing lawns for the season keeps your services top of mind.
Lawn signs and flyers reach local homeowners. Even a small effort like leaving door hangers in the service area generates new customers.
Frequently Asked Questions About Lawn Care Advertising
Should I advertise if my lawn care business is slow?
Yes. Advertising during slow months helps your business stay visible and prepares you for new clients when the season picks up.
Can social media platforms bring leads in the off-season?
Yes. Posting content and running Facebook ads keeps potential clients aware of your services before the busy season.
Does advertising in slow months improve word of mouth?
Yes. Even small marketing efforts like flyers or direct mail encourage local homeowners to recommend your services to neighbors.
Don’t Wait—Promote Your Lawn Care Business Now
Waiting for the busy season to advertise is a missed opportunity. By running marketing campaigns, Google ads, direct mail, and social media posts during the slow season, your lawn care business can grow its customer base, stay visible, and start seeing results early. We just do it ourselves and see how new customers contact us before the first mow of the year.
Ready to grow your lawn care or landscaping business? Contact Aquaterra Digital today at (844) 366-0322, and we’ll help you create advertising campaigns that reach the right people in your service area. Whether it’s lawn care flyers, social media platforms, or email marketing, we’ll help you promote your services and attract new clients all year round.